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Her first assignment was designing Starbucks 1st and Pike store, a Seattle location around the corner from the company’s original coffeehouse by Pike Place Market. Muller, who established her own design firm in South Africa, joined Starbucks seven years ago.

“I understood perfection from an early age and I’m still driven by it.” “Perfection,” Muller said with a satisfied smile. Her father was a fine cabinet maker and architect her mother ran her own design and sewing school. Just as each cup of coffee Starbucks served in its 43-year history has led the company to create an unprecedented coffee theater for its customers, all that Muller has learned since childhood prepared her to lead the team tasked with bringing Howard Schultz’s vision to life.Īs a little girl in Amsterdam, Muller discovered the value of precision craftsmanship from her parents.

No detail inside the new Starbucks Reserve® Roastery and Tasting Room in Seattle escapes Liz Muller’s attention.įrom the stitching on leather handrail covers and hand-stained wood finishes throughout the 15,000 square-foot building to the precise location of two industrial roasting machines capable of handling over a half ton of coffee per hour, every component of the first-of-its-kind retail space has the discerning touch of Muller, Starbucks vice president of Creative and Global Design.

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